Originals adidas recently for the new Radial Tubular brings "Marle" series, will be more bold Tubular soles and material into which. Break through the traditional shoes with the blue and gray colors, by the full white in the end, the three bar DNA and the same color to complete the design of the shoe. Source: HYPEBEAST& nbsp; & nbsp; & nbsp; According to reports, the National Asian community protests by San Francisco artists Mackie-designed adidas limited edition sneakers Yi-HufSneaker, because they were considered too demonize Asian America, Adidas announced the global Stop Buy this limited e cheap jordan shoes for men dition sneakers. Reporters from Adidas Chinese company Shanghai Office was informed, this limited edition sneakers no sales in China. & Nbsp; & nbsp; & nbsp; & nbsp; Most of the shoes are sold & nbsp; & nbsp; & nbsp; & nbsp; According to reports, the Adidas company issued a statement this week, the face hole graphic design, not maliciously vilify Asian; designer also said that the idea was there on behalf of his own style, so do not think the design contain any ethnic discrimination.
& nbsp; & nbsp; & nbsp; Adidas expressed misunderstanding expressed regret, but still support the designe rs and their ideas, and finally based on the core values ??of the company's brand of multiculturalism and respect in response to public discussion, to make stop selling decisions. But now this limited edition sneakers and large have been sold. The company is the global estimate for each retailer, now how many unsold shoes section. & nbsp; & nbsp; this shoe on April 1 officially available worldwide, 1,000 pairs of limited edition, priced at $ 250. Half of Asian descent, the artist with the San Francisco apparel suppliers McKee HUF cooperation in the shoe surface design painted a squint, tooth Retro jordans for sale y, watermelon hairstyle Asian male faces. After officially on sale, the nation's Asian American and civil rights groups rallied around the issue of protest voice in Internet and other media. & Nbsp; & nbsp; & nbsp; & nbsp; which no selling Chinese shoes
& nbsp; & nbsp; & nbsp; Adidas Chinese company Shanghai Office Market who said she did not know the news, this limited edition sneakers no sales in China, and therefore unable to comment on the Chinese side.
& nbsp; & nbsp; & nbsp; from a reporter in Guangzhou, Adidas OEM business person in charge at that, although Adidas shoes are global Retro jordans for sale sourcing, production plants in the world, but this shoe is not in China and development and production in Indonesia. She said the high cost of development and sale of a shoe, Adidas will not take such a big risk subjective deliberately vilify Asians.& nbsp; & nbsp; & nbsp; Adidas Olympic advertising exposure during the Olympics is quite high, but the high frequency of advertising bombardment did not get the desired good results. The reason is quite controversial in this advertisement. Online evaluation of this advertisement is good and bad, today. Adidas With this advertising on the Internet cheap jordans online has been to be "cursed" notoriety, it is an indisputable fact. No shortage of brand awareness for the need to enhance the reputation and loyalty of Adidas, it is a bit counterproductive. Adidas ad production intention is to reflect the love and support of the majority of national athletes, we unite, unite, create new history and miracles, the interpretation of the adidas "Impossible is Nothing" core brand concept, but the unexpected fall of the majority of Internet users, "Curse door" - apply Adidas advertising slogan - "not impossible" ah.
feelings about this ad, many netizens used the wo cheap jordans for sale mens rd "hell", "cold", "terrorist", "strange", "Ghost" and other negative words to describe, especially on the last picture: a bit Chinese athletes standing on the winner's podium at the back, below the gray world of million head of save action, compliments waving hands in the air when a netizen with a "save the Queen Long live," the description. The reason why there is this feeling, and this ad is a bit of visual performance and inherent cultural awareness of Chinese consumers have a strong contradiction due. Gray awareness in China where the average consumer is death, unlucky and other negative cheap jordans for sale feelings and emotions linked. It is the accumulation of thousands of years of Chinese culture in the minds of consumers in the map. This inherent cultural awareness, regardless of gender and age, whether or not Adidas target customers, is an objective reality. People are social and cultural products, even though Adidas target customers, no matter how rebellious and heterogeneous, they can not live in a vacuum inside the culture.
When the Adidas ad in gray to represent the virtual world, represents the majority of Chinese citizens, the virtual world was consumer alienation as "hell", "hell", cheap foamposites the consumer's mind the door has been completely closed for Adidas, Adidas wanted spirit of the brand through advertising delivered, the brand concept in the consumer's mind closed gate driven to the wall, without success.
Some marketers argue that Adidas is so heterogeneous, as long as it's target customers like on the line, do not like this ad may not Adidas target customers, so that their opposition does not matter. This argument really was a bit naive. Ambitious and want to achieve by 2010 in the Chinese market sales - Global Brand Network - to break the grand goal of 1 billion euros Adi Cheap air jordan 12 ovo das is concerned, can not rely on their "heavy consumers" (HEAVY USER) - several times a year to buy Adidas customers, potential customers and competitors to snatch from his customer is very important. How to get those potential customers and competitors who identify with their brand spirit and brand culture is essential, otherwise the customer will definitely not pocket.
In comparison, the same as Olympic sponsor Coca-Cola's practices to be smarter than that. Its Olympic advertising, though a bit cheesy - is still red curry favor with Chinese consumers and festive atmosphere, but at least d Cheap air jordans for sale oes not cause people's resentment and displeasure, its advertising and negative words, there is no emotional connection.
Another puzzling is that Adidas Orangemen favorite. Of course, Adidas is the sponsor of the national football, unwilling to let his money after bad. For "do not look Orangemen have N years" the majority of consumers, Adidas in the ad to arrange the Orangemen played in the first, it is not a good role play. Negative comments online can be seen. Orangemen to the people concerned, has been unable to produce any positive, positive associations, can only give Adidas brand minus points.
a good advertisement advertisement icing on the cake for the whole song could. Finally, the end of the music, I like, like the majority of Internet users, but also to be commended. Although the song is a passionate, inspiring. But after listening to the entire Olympic sixteen days, or a bit incomprehensible, stunned one did not understand, he did not blame the music cells. If it is with the "hell" and "spell", I do not understand is pretty normal.
a bit of creative plus the controversial Aspect, will accelerate the spread of the Adidas brand. This may be the Adidas ad this piece of "wishful thinking." But Adidas really get it yet? Let us wait and see.British fashion wizard Jeremy Scott outstanding representative in many amazing and Adidas ObyO spectrum, seems to have become the head shop and popular street fashion ask between keywords, while men and women are the dream garden design unrestrained, belongs to the children's fairy tale world that officially begins. Adidas ObyO Jeremy Scott Kids Collection took the lead in the summer release, and the first wave of the main course from red to purple wings subject to play, including the JS Wings shoes, sport coat is made a single product, black and gold two color to come to see established, children's parents are willing to let the children enter early with this on the trend of the times the main topic series. Adidas Originals NMD new color design exposure to meet the incoming summer, Adidas launched a new design of NMD, the stable version of the piece of red with red and black, grey and purple block and stable version of the use of white, making the shoes look very overall. At present, the official has not yet released these three NMD sale information, please pay attention to the new shoes Network follow-up reports.
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